Home / Services / Work

A new venture changes the way we polish nails

Redesigning the nail-painting experience for both hands.

Client: Julep
A new venture changes the way we polish nails

After rounds of user research, IDEO and Julep came up with the solution: the Plié Wand. The elegantly tapered handle sits easily in the hand and connects magnetically with a wand finely calibrated for precision. And for maximum flexibility, it bends to rest gently in the hand, making it an ambidextrous instrument.