Our Play Lab builds upon a foundation of 30+ years in toy invention. We have brought over 250 youth-oriented products to market in partnership with beloved brands like Hasbro, Mattel and Sesame Workshop — including the classic Aerobie football, the Fisher-Price Jumperoo, and numerous digital and physical toys that have enabled kids to role play with their favorite characters.
Playhouse MD brings comfort, connection, and a little joy to pediatric care.
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Sesame Street iPhone apps for Sesame Workshop.
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Designing a new virtual reality case for an iconic toy.
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Helping Google design a set of blocks that can be arranged to code almost anything.
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Aboard the Verizon Explorer Lab, students can travel to Mars and learn engineering basics along the way.
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From pizza shooters to board games, there's something for every kid — and kid-at-heart.
A joyful embodiment of the importance of designing for friction, and creating moments for people to slow down and enjoy the moment.
Michelle Lee at Config: the pitfalls of designing seamless experiences and what we can learn from play about adding friction.
Alicia Quan and Sarah Mondestin hang out with Michelle Lee, Partner and Managing Director of IDEO's Play Lab.
And more lessons on how the brickmaker approaches digital thriving.
Turn them into a game customers love playing.
Lessons from young people on AI's thin line between productivity and interference.
Google's Director of Mental Health shares insights into its core principles.
From our series on Play x Work: setting teams up to feel seen.
Whether you're designing the future of your organization, service, or product — we'd love to chat. Bring along the details, anecdotes, or playful sparks that brought you here today.
