We know that technology alone doesn't drive business growth and change; it's about leveraging that technology to design products and ways of working that serve real human needs.
Working with our AI Lab means you'll be able to create a robust, long-term emerging technology strategy, not a short-term tech add-on. We design for agency — the human capacity to act, choose, and shape outcomes — before we design for agents.
By pairing real understanding of people with leading-edge technology, we create experiences that feel meaningful, intuitive, and trustworthy.
Introducing Aitu, "Smart Machines, Uplifting People."
Read case →
Ethiqly empowers time-strapped teachers to provide feedback at scale.
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Kooth partners with young people to create Soluna, a mental health resource for California youth.
Read case →We will work with your teams to understand how and where AI can empower them to spend more time creating impact, and less time being impacted.
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Here are the 5 human strengths that help orgs thrive.
Here's how to design for it.
The Emerging Tech Lab responds to some of the biggest queries from our Creative Confidence podcast.
Thought leadership and creative experiments at the edges of what AI can become — sessions, sketches, and prototypes that push the field forward.
At emTech 2025 we created an AI-powered storyteller to help attendees create a provocative collective future based on technologies they dreamed up.
The third annual IDEO AI Variety Show showcases AI-powered projects and experiments — including generative ceramics, a humane Slackbot, and an AI-driven music sequencer.
How we use technology to ask better questions at scale.
You're tasked with understanding the competitive landscape for a new product your team came up with. Let's play a game.
Grishma Rao and Jenna Fizel reflect on their SXSW talk where participants made a book using a suite of custom AI tools.
A collaborative workshop with Cap_able, Politecnico di Milano, and MIT Media Lab exploring directions at the intersection of physical and digital.
Savannah runs IDEO's emerging technology business, working at the frontier of AI and new technologies to help organizations shape what to build, how it should behave, and why it matters.
Jenna leads IDEO's Emerging Technology practice, blending computational geometry, interactive design, and fashion technology to make technical skills accessible and innovate in design processes with AI, XR, and digital fabrication.
Zoey is a creative technologist and multidisciplinary designer. She creates tangible futures through the lens of human-centered design, emerging technology, and sustainability.
Becca leads IDEO's long-term strategy and emerging growth initiatives. Her career spans entrepreneurship, financial services, and technology, anchored in designing sustainable businesses that make systems and products work better for people.
An interaction designer who believes in democratising technology and making it work for people, rather than the other way around. Has helped lead IDEO Europe and Product Design in North America across retail, gaming, telecommunications, media, and health.
Helps organizations design and scale digital, climate, and circular solutions that keep people's needs at the center. Guides organizations toward future fitness with confidence.
A 20+ year IDEO veteran, Danny has been prototyping and exploring the intersection of emerging technology with core human needs for as long as he can remember.
A product and environment designer who specializes in complex products and systems, urban living, mobility, and learning. Leads foresight and futuring at IDEO Shanghai, helping organizations anticipate human shifts and design preferred futures.
Whether you're curious about integrating AI into your existing organization, or developing completely new AI-powered experiences, we'd be more than excited to help you get started ASAP.
