IDEO AI Lab — hands

AI at IDEO: Design for agency, before agents.

Our philosophy

Technology alone doesn't drive growth — design does.

We know that technology alone doesn't drive business growth and change; it's about leveraging that technology to design products and ways of working that serve real human needs.

Working with our AI Lab means you'll be able to create a robust, long-term emerging technology strategy, not a short-term tech add-on. We design for agency — the human capacity to act, choose, and shape outcomes — before we design for agents.

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Three key opportunities

Make human-centered AI products.

By pairing real understanding of people with leading-edge technology, we create experiences that feel meaningful, intuitive, and trustworthy.

Lead a more adaptive, resilient organization.

We will work with your teams to understand how and where AI can empower them to spend more time creating impact, and less time being impacted.

IDEO AI Lab
Our team

Meet some of our AI Lab leaders.

Savannah Kunovsky

Savannah Kunovsky

Managing Director, Emerging Technology GLOBAL

Savannah runs IDEO's emerging technology business, working at the frontier of AI and new technologies to help organizations shape what to build, how it should behave, and why it matters.

Jenna Fizel

Jenna Fizel

Managing Director, Emerging Technology CAMBRIDGE

Jenna leads IDEO's Emerging Technology practice, blending computational geometry, interactive design, and fashion technology to make technical skills accessible and innovate in design processes with AI, XR, and digital fabrication.

Ziyuan 'Zoey' Zhu

Ziyuan "Zoey" Zhu

Software Designer GLOBAL

Zoey is a creative technologist and multidisciplinary designer. She creates tangible futures through the lens of human-centered design, emerging technology, and sustainability.

Becca Carroll

Becca Carroll

Chief Strategy Officer GLOBAL

Becca leads IDEO's long-term strategy and emerging growth initiatives. Her career spans entrepreneurship, financial services, and technology, anchored in designing sustainable businesses that make systems and products work better for people.

Juho Parviainen

Juho Parviainen

Executive Design Director EUROPE

An interaction designer who believes in democratising technology and making it work for people, rather than the other way around. Has helped lead IDEO Europe and Product Design in North America across retail, gaming, telecommunications, media, and health.

Sergio Fregoni

Sergio Fregoni

Executive Director EUROPE

Helps organizations design and scale digital, climate, and circular solutions that keep people's needs at the center. Guides organizations toward future fitness with confidence.

Danny DeRuntz

Danny DeRuntz

Executive Design Director CHICAGO

A 20+ year IDEO veteran, Danny has been prototyping and exploring the intersection of emerging technology with core human needs for as long as he can remember.

Kaii Tu

Kaii Tu

Design Director SHANGHAI

A product and environment designer who specializes in complex products and systems, urban living, mobility, and learning. Leads foresight and futuring at IDEO Shanghai, helping organizations anticipate human shifts and design preferred futures.

Get in touch

Want to start designing for humans, not hype?

Whether you're curious about integrating AI into your existing organization, or developing completely new AI-powered experiences, we'd be more than excited to help you get started ASAP.