We know that technology alone doesn't drive business growth and change; it's about leveraging that technology to design products and ways of working that serve real human needs.
Working with our AI Lab means you'll be able to create a robust, long-term emerging technology strategy, not a short-term tech add-on. We design for agency — the human capacity to act, choose, and shape outcomes — before we design for agents.
By pairing real understanding of people with leading-edge technology, we create experiences that feel meaningful, intuitive, and trustworthy.
Introducing Aitu, "Smart Machines, Uplifting People."
Read case →
Ethiqly empowers time-strapped teachers to provide feedback at scale.
Read case →
Kooth partners with young people to create Soluna, a mental health resource for California youth.
Read case →We will work with your teams to understand how and where AI can empower them to spend more time creating impact, and less time being impacted.
Here are the 5 human strengths that help orgs thrive.
Here's how to design for it.
The Emerging Tech Lab responds to some of the biggest queries from our Creative Confidence podcast.
Thought leadership and creative experiments at the edges of what AI can become — sessions, sketches, and prototypes that push the field forward.
At emTech 2025 we created an AI-powered storyteller to help attendees create a provocative collective future based on technologies they dreamed up.
The third annual IDEO AI Variety Show showcases AI-powered projects and experiments — including generative ceramics, a humane Slackbot, and an AI-driven music sequencer.
How we use technology to ask better questions at scale.
You're tasked with understanding the competitive landscape for a new product your team came up with. Let's play a game.
Grishma Rao and Jenna Fizel reflect on their SXSW talk where participants made a book using a suite of custom AI tools.
A collaborative workshop with Cap_able, Politecnico di Milano, and MIT Media Lab exploring directions at the intersection of physical and digital.
Whether you're curious about integrating AI into your existing organization, or developing completely new AI-powered experiences, we'd be more than excited to help you get started ASAP.
