Remy Jauffret
Partner & Managing Director SHANGHAII focus on cultivating a culture of craft and content excellence, and developing designers into design leaders.
For more than 20 years, IDEO has helped China's leading organizations make the future. Find out how design can set you apart, help you grow, and solve your toughest challenges.
We've spent the last few decades working alongside multinational corporations and Chinese business leaders to build the right products and strategies for this unique market.
Our work goes beyond culturally-nuanced insights, diving into the organizational conditions necessary to build confidence in the flow of innovation. Together with our clients, we de-risk bold moves and harness the power of the extremes of the Chinese market to build the future of their businesses.
We help Chinese companies define products and experiences to set the standard.
Bringing the grounding and authenticity of tea culture into the rhythm of modern life.
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The Yungu School goes beyond grades and test scores to help graduates make real-world impact.
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Tsinghua University and IDEO create a course focused on design thinking to support the next generation of Chinese leaders.
Read case →We help Chinese companies define products and experiences to set the standard.
IDEO and Sephora work to transform the in-store shopping experience, creating a store of the future that blends digital convenience with concierge in-store service.
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An outdoor retail company finds a new audience through digital and physical shops.
Read case →Huazhu Hotels Group creates a tech-forward, human-centered digital ecosystem synced with guests' needs.
Read case →We help cultivate the mindsets and skillsets for China-led innovation so you can test and scale faster.
IDEO partners with Fotile to launch a sink dishwasher that meets the needs of Chinese families.
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Celebrating and reflecting on 20 years of IDEO's innovation practice in China. By Tony Wong & Remy Jauffret.
Shinho focuses on values-driven growth to set the course for the future of food in China — and beyond.
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vivo and IDEO accelerate its evolution from a smartphone manufacturer to a beloved tech brand.
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I focus on cultivating a culture of craft and content excellence, and developing designers into design leaders.
I am responsible for IDEO's long-term success in China and working with clients to use design as a tool to enable growth.
Have a question or request? We'd love to hear from you. Whether you're a multinational entering the Chinese market or a homegrown brand ready for the next chapter — let's talk.