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human-centered
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In the AI era, growth depends on people, not tech
Thinking AI & emerging tech

In the AI era, growth depends on people, not just tech.

Here are the five human strengths that help organizations thrive.

IDEO IQ Report
Thinking Research

The IDEO IQ Report.

What separates great companies from the rest?

The ambient revolution — calm technology in the age of AI
Edges AI & emerging tech

The ambient revolution.

Why calm technology matters more in the age of AI.

Client perspectives

Experience, expertise, and strategic imagination.

For nearly 50 years, IDEO has been helping the world's most imaginative leaders create products, services, and organizations that shape the future. Hear from some of our favorite clients.

David Kelley

We're experts on the process of how you make stuff a reality. So we don't care if you give us a toothpaste tube, a tractor, a space shuttle, a school, or a whole Fortune 500 company. We innovate by applying our process, expertise, and decades of experience to bring completely new ideas to life.

David Kelley, IDEO Founder
Jim Hackett

Jim Hackett

Former CEO,
Ford Motor Company

“Changing how people think is hard. Changing how an organization fundamentally operates is almost unimaginable. IDEO helped us do both. Their strategic clarity, radical creativity, and deep partnership turned what felt like an impossible task into one of the most successful transformations we’ve ever unlocked.”

Kara Egan

Kara Egan

CEO & Co-Founder,
Teal Health

“We were blown away by the thoughtfulness, talent, and diversity of the team and loved every step of this collaborative process. Through our work with IDEO we’ve transformed an industry, and set the foundation of a culture focused on elevating the woman’s experience in every decision we make.”

Carlos Rodríguez-Pastor

Carlos Rodríguez-Pastor

Chairman of Intercorp

“For over a decade, we have partnered with IDEO to build new innovation capabilities and learn through IDEO’s network and global exposure. Together, we created new businesses in education and healthcare, reimagined customer experiences in financial services and entertainment, and strengthened our organization in critical ways that ultimately help lift families across Peru. But most importantly to me, our collaboration with IDEO has led us to be more flexible and creative thinkers, and this has really helped us look further out on the horizon.”

Najoh Tita-Reid

Najoh Tita-Reid

Global Chief Growth Officer,
Mars Petcare

“IDEO has been an exceptional partner in helping us evaluate our organization’s current capabilities and uncover key opportunities through a human-centered approach. Their collaboration enabled us to deeply understand the needs of both consumers and internal stakeholders, co-create a strategic framework tailored to those insights, and clearly quantify the expected impact on our business outcomes and organizational capabilities.”

Aaron Sefi

Aaron Sefi

Chief Product & Research Officer,
Kooth

“Working with IDEO enabled Kooth to supercharge the development of Soluna as a product-led initiative. With their help developing key conceptual themes and dreaming the art of the possible, we were able to design, develop, and launch at an incredible pace. The result—the numbers speak for themselves—but most importantly, youth in California recognize Soluna as a mental health app that speaks to them.”

Sean Duffy

Sean Duffy

Co-Founder & CEO,
Omada Health

“Over a decade later, I still reflect on the ‘North-Stars’ I learned at IDEO, and the power of deeply, reflectively listening to the needs of users and watching their behaviors as the one and only truth. Our IDEO roots helped grow branches that still benefit the business and our members today.”

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Client workshop in Chicago studio
Happening →

A client workshop in our Chicago studio

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